Resume
PUBLIC RELATIONS AND ADVERTISING PROFESSIONAL
A public relations and communications professional with experience in corporate and brand reputation management. Skilled in the application of effective strategies to disseminate influential messages to corporate stakeholders and consumer targets. Cross industry expertise spans telecommunications, consumer packaged goods, real estate and pharmaceuticals. An excellent communicator with a master's degree from DePaul University, Chicago, Illinois.
EDUCATION
MA, Public Relations and Advertising (With Distinction), DePaul University, Chicago, Illinois
MA, Theater Arts, Ahmadu Bello University, Zaria, Nigeria
BA, Mass Communication, University of Nigeria, Nsukka
WORK EXPERIENCE
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MAC STRATEGIES GROUP
Kola Ogunshote is currently an Account Executive at Mac Strategies Group, working to execute responsibilities on client accounts while supporting efforts to develop key messaging, communications strategy and expand media outreach for clients. He has agency and in-house experience in strategic communications planning and execution and his current responsibilities cut across communications at its intersection with politics, marketing, and issue advocacy. His professional interests span the broad area of corporate communications, media relations, digital communications, events management, nonprofit communication, and crisis management. Mac Strategies Group is a Public Affairs, Strategic Communications, Digital Advocacy and Government Affairs consultancy with offices in Chicago and Springfield, Illinois.
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globacom
At Globacom, I was a Senior PR Manager and a member of the Marketing Communications team. I advised management on strategies to leverage products and services and ensure effective communication of the company’s efforts to build Africa’s biggest and best telecommunications network. I worked in collaboration with key business units and cross functional teams such as Marketing, Corporate Sales, Postpaid, Prepaid, Glo Fixed/Broad Access, Customer Care, Glo 1, Public Sector, Human Resources and Value Added Services to produce and disseminate influential content on traditional, owned and social media channels. I also worked closely with the regional and international marketing teams to develop and execute PR strategies to leverage new product launches, new tariffs, and special youth focused events and sponsorships.
synergy consulting
Working as a PR consultant, I put together from scratch, a small-sized agency and won businesses from leading companies in the CPG industry. These include multinationals such as Nestle Nigeria, Brian Munro, Roche, SKG Pharma, Group Africa, and African Consumer Care. I was privileged to lead other team members to develop and execute winning PR strategies to help drive the business growth of these companies and their brands.
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stb/mccann
As STBMcCann's PR and events marketing manager, I was in charge of corporate communications, public relations strategy, events management and media relations for the agency and its clients. I developed and presented the PR and events marketing components for major business pitches. I was responsible for PR and events support for all clients and successfully executed agreed strategies to the benefit of multinational clients such as Coca-Cola, Nestle and SmithKline Beecham.
the quadrant company
As an account manager at The Quadrant Company, I interfaced with clients and managed some of the agency's key accounts such as Automania, organizers of the annual Lagos Motor Fair and Benson and Hedges Music. I managed the accounts of textile manufacturer, Afprint, hospitality brand, Nicon-Noga Hilton Hotel, Texaco, United Bank for Africa, British Airways and Bagco Bags. Others clients are upscale fashion and clothing retailers, Sofisticat, Zenith Water Margin Chinese restaurants, and Malta Guinness, the popular malt drink brand from the stables of Guinness Nigeria PLC.
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insight publicis
I started my career at this leading Nigerian advertising agency – a member of the Troyka Group – as a management trainee. I was later posted to its PR subsidiary, The Quadrant Company, as an Account Executive. Insight is now an affiliate of the Publicis Group.
BRANDS AND PROJECTS
